Key Terms
Technological Convergence - Convergence of Media occurs when multiple come together to form one product with advantages of all of them.
USE: The Playstation 3 has many features such as blu- ray player and ability to organise and display digital content.
Media Convergence - When old and new media intersect in such a way in media producers and media consumers changes.
USE: The consumption of LA Noire
Synergy - The interaction of two or more agents to ensure a larger effect then if they act independently.
Viral marketing- A marketing technique aiming at reproducing "word of mouth" usually on the internet and through existing social networks.
USE: Rockstar released trailers on youtube to get a hype about LA Noire
Guerilla Marketing- The use of unconventional and low cost marketing strategies to raise awareness of a product.
Vertical Integration- Absorption into a single firm of several firms involved in all aspects of a product's manufacture from raw materials to distribution
USE: Rockstar GAmes have become a vertically integrated company by buying developers they have previously worked with, such as DMA Design who became Rockstar North and Angel Studios who became Rockstar San Diego. By doing this Rockstar have control over development, funding and marketing of their products.
Third Party Game - A game made by a company that is completely independent from the manufactures of the console that the game is played on.
Second Party Game - A game created exclusively for a specific console through a contract agreement with with the console manufacturer. (The console manufacturer may own a percentage of the studio, but not enough to give it a controlling interest.)
First Party Game - A game created by the console manufactures themselves or by a developer in which the console manufacture has a controlling interest (over 51% of shares)
Oligopoly- An industry which is dominated by a small number of companies.
Game engine - A game engine is a software system designed for creation and development games (LA Noire H.A.V.O.K)
Developer - The software developers who create the game.
Publisher - The company that funds, market and distribute that they have developed internally or commissioned or acquired from an independent games developer.
Modding - Modding is a slang term derived from the word "Modify" and refers to the act of modifying a game perform a function or to include content not originally conceived or intended by the designer, and then usually shared via the internet.
Sandbox Game- A game that allows the gamer to ignore the main objectives of the game (usually the story mission) and engage in other non-goal orientate activities.
Revenue Streams- How money can be made from avenues alternatives to the sales of the game.
Desire creation - When the industry creates this "need to have" factor.
Proliferation- A rapid increase in the number of a certain type of product.
DLC - Downloadable Content
OMG - Oh My God
